About This Role
Marketing Manager role focused on driving startup growth through performance marketing, content strategy, and product-led growth for a SaaS AI hiring platform.
Key Responsibilities
- Plan and execute multi channel marketing across LinkedIn, X, SEO, email, communities, and partnerships
- Build and optimize lead funnels from first click to demo booking to paid conversion
- Run performance marketing experiments on Google, LinkedIn, and retargeting platforms
- Own content strategy including landing pages, case studies, social posts, email sequences, and website copy
- Work closely with product and sales to improve activation, onboarding, and retention
- Set up marketing automation using CRM, email, and tracking tools
- Track, analyze, and improve metrics like CAC, LTV, funnel conversion rates, and churn
- Build founder brand and product brand through consistent storytelling and product driven marketing
Requirements
performance marketingseocontent strategyanalyticssocial media marketing
Nice to Have
b2b saas experiencegrowth marketingemail marketing
Additional Information
- Experience with AI products, developer tools, or HR tech
- Familiarity with tools like HubSpot, Webflow, Google Analytics, Mixpanel
- Understanding of product led growth and onboarding flows
Frequently Asked Questions
What is the salary for this Marketing position?
The salary range for this Marketing position is ₹12.0L/year per year.
What experience is required for this role?
This Marketing position requires 2-4 years of experience.
Where is this job located?
This Marketing position is based in Pune.